Today we start the new weekly blog Shop Your Way to Success in which I will reveal some of the secrets of retail and publishing success I discovered in my book Shopping News.
Over the weeks ahead, I'll look at and explain 16 original and practical models for how businesses can attract and please more customers without compromising ethics or quality. It’s for everyone in business (but if you know anyone in media and publishing especially, share it with them ... they'll thank you for it).
You'll have the chance to join our FaceBook group Shop Your Way to Success and talk about sales and marketing strategies with other small and micro-business owners. Get hot tips from others in your shoes!
We'll have monthly giveaways and other "free stuff" for your business and news from retail, manufacturing and marketing.
Our featured video this week comes from 1977, so it's appropriate for 2017 ... a mature 40-year-old drop from Lindeman's wines.
We're featuring it because Lindeman's have stuck with their decades-old campaign of trying to surprise and delight their customers ... and they continue this approach today.
When you play the video, look through the comments and learn that acclaimed Australian author Peter Carey wrote ads for Lindeman's ... did he write this one? Let us know if you know ...
JOHN COKLEY PhD loves journalism and has written for and produced newspapers, magazines, books, broadcasting and online content since 1981. This blog is about changing and improving journalism, making it more profitable and better quality, about encouraging citizen journalism, and leading the world out of the old journalism and into the new. Read more about John here: